IP in the fashion industry and Latin America

The fashion sector is a highly competitive environment in which differentiating your products from your competitors’ may make the difference between success and failure. In addition, e-commerce allows your products to enter the Latin American markets even before you have decided to start distributing in these territories. Therefore, in some cases, you will be able to transfer your reputation and goodwill in Europe to Latin America thanks to a consistent branding and trade mark protection strategy.