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Bad faith registration of a musical instrument’s brand name in China

Details

Publication date
28 April 2025
Author
European Innovation Council and SMEs Executive Agency
Publication type
  • Case study

Description

A German SME that sells music accessories and instruments is mainly selling to the European market via Amazon. They are currently not selling in China. In 2021, the SME was informed that their brand had been registered by a Chinese individual in China. The registration was made for the exact same goods the SME sells, including the instruments. Concerned about their brand being stolen in China, the SME approached the China IP SME Helpdesk.

Files

  • 28 APRIL 2025
Bad faith registration of a musical instrument’s brand name in China