Details
- Publication date
- 28 April 2025
- Author
- European Innovation Council and SMEs Executive Agency
- Publication type
- Case study
Description
A German SME that sells music accessories and instruments is mainly selling to the European market via Amazon. They are currently not selling in China. In 2021, the SME was informed that their brand had been registered by a Chinese individual in China. The registration was made for the exact same goods the SME sells, including the instruments. Concerned about their brand being stolen in China, the SME approached the China IP SME Helpdesk.
Files
Bad faith registration of a musical instrument’s brand name in China