Workshop in Beijing | Overview of IP Protection in China

In this session, we’ll cut through the myths and misconceptions to provide a clear, practical guide to navigating intellectual property rights in one of the world’s most dynamic markets. From patents and trademarks to trade secrets and enforcement mechanisms, we’ll explore the current legal landscape, recent reforms, and actionable strategies for safeguarding your innovations and brand assets in China. You’ll also learn about the main IP related challenges EU SMEs face in China and how to mitigate these challenges.