Webinar | Securing Your Brand in China: Trademark Protection Tips and Legal Updates

With over 1.4 billion consumers, China offers immense opportunities, but also presents unique challenges, particularly in protecting your brand. Securing your brand in China goes beyond just registering a trademark; it involves navigating a complex legal landscape, understanding cultural differences, and staying tuned of regulatory changes. The importance of proactive trademark protection cannot be overstated here, given the country's first-to-file system, which has left many SMEs facing significant hurdles when their trademarks are hijacked by local entities.

In this presentation, the IP Business Advisor from the China IP SME Helpdesk will explore key tips for effectively securing your brand within China, discuss recent legal updates affecting trademark protection, and share strategies for protecting your trademark rights against infringement. You will learn from several real case studies from European SMEs.

Before and after the presentation, there will be a short quiz to assess the impact of the seminar. The quiz is anonymous.

Event Details:

Event Type:    Webinar

Venue:           Online via MS Teams

Date：           13 May 2025

Time:            16:00 -17:30 (Beijing Time)

                     10:00-11:30 (CEST)

Agenda (CEST)

10:00 -10:10   Opening Remarks

10:10 -11:05   Presentation by Ms Lisa Lu, IP Business Advisor at China IP SME Helpdesk  

11:05 – 11:30  Discussion and Q&A

Speaker