Webinar | IP Protection during Trade Fairs in China

Trade fairs in China offer excellent opportunities for European companies to showcase their innovations and gain access to the world's second-largest economy. However, they also pose significant intellectual property (IP) risks, as companies expose their products, designs and technologies to a wide audience, including potential infringers. Protecting IP during trade fairs requires a comprehensive and proactive strategy designed as early as possible.

Ms Lisa Lu, the IP Business Advisor from the China IP SME Helpdesk will speak about the importance of IP protection when attending trade fairs. She’ll explain the common IP issues SMEs face at the trade fairs, and share the best practices of IP protection before, during and after the trade fairs. Real case study of European companies will also be shared during the webinar.