As EU SMEs continue to expand into the China market – whether through software licensing, SaaS offerings, joint ventures, manufacturing partnerships or digital product distribution – protecting software-related intellectual property has become a critical business priority. While China presents significant commercial opportunities, it also requires a clear understanding of its distinct legal and regulatory framework for IP protection, including copyright registration, patent protection, trade secret safeguards, licensing structures and enforcement mechanisms. This webinar will provide practical guidance on how EU SMEs can proactively secure their software assets, reduce infringement risks and strengthen their market position while operating in China’s fast-evolving technology landscape.
Key issues covered:
- Why IP is important for software
- The importance of IP in China
- Overview of IP types and principles
- How to protect software in China
- Copyright or patent?
- Trade secrets: the key to securing your software
- Do not miss other IP: industrial design and trademark
- Remedies for software infringement
- Enforcement roadmap
- Case study
Takeaway messages
- intellectual property
- Tuesday 26 May 2026, 09:00 - 10:00 (CEST)
Practical information
- When
- Tuesday 26 May 2026, 09:00 - 10:00 (CEST)
- Languages
- English
- Organisers
- China IP SME Helpdesk | BVMW
Description
Event Details
Date: 26 May 2026
Time: 9:00 - 10:00 (CEST)
15:00 - 16:00 (Beijing Time)
Venue: MS Teams
Kindly note that the attendee link may be in your spam and you may receive it after a few hours.
If you do not receive the link after the registration, please email Ms. Cao with event date info to jennifer [dot] cao
china-iprhelpdesk [dot] eu (jennifer[dot]cao[at]china-iprhelpdesk[dot]eu). We will send the attendee link to every participant by email one day ahead of the event date.
Speaker

