Understanding China Conference

The EU SME Centre's annual Understanding China Conference will be an opportunity for stakeholders and SMEs to learn more about China and its market. This year, the flagship annual event will unfold as a one-day, content-rich programme, bringing together policymakers from EU institutions, analysts, business leaders, and industry experts. Participants will decode the latest developments shaping EU–China relations and the business environment for SMEs.

With keynote speeches and expert panels, the Conference offers an opportunity to understand how the evolving policy landscape, market trends, and wider dynamics can impact SMEs. The 2025 edition will also feature sessions on topics such as innovation ecosystems and emerging consumer trends, alongside networking opportunities to connect with peers.

Members of the China IP SME Helpdesk will attend to meet with European SMEs and an IP Expert will also participate in a panel about intellectual property protection and the China market.