Training for the EEN Sector Groups Textile and Retail Annual Meetings

During this EEN Sector meeting, the China IP SME Helpdesk and EU SME Centre are collaborating to present a training for BSOs serving European companies in the textile and retail sectors.

Agenda

11:00 – 11:30 AM: China IP SME Helpdesk

Leveraging EU-funded IP initiatives to support SME internationalisation in the Textile & Retail sectors through the EEN network: The session will equip EEN advisors with useful tools and resources to better support SMEs in protecting and leveraging their intellectual property as a strategic asset for international growth.

11:30 – 11:40 AM: EU SME Centre

Helping EU SMEs Discover the Chinese Market , Cross-border e-commerce, general trade, market access channels

Davide Orlandi, EU Partnerships Manager at EU SME Centre