Trade Fair | SIAL Shanghai 2026

Since 2000, SIAL Shanghai has become Asia's Largest Food and Beverage Trade Fair. It is the premier international platform for discovering trends, sourcing innovation, and building resilient supply chains. Spanning 18 vertical sectors, the exhibition brings together 5,000+ exhibitors from 75 countries and 350,000 market-ready products, facilitating global debuts of high-margin items. By integrating the SIAL Global Food Industry Summit’s data-driven insights with high-efficiency networking, SIAL Shanghai empowers buyers to evolve from experience-based purchasing to strategic procurement planning, accomplishing months of global sourcing in just three days. 

SIAL Shanghai 2026 showcases baby food, organic & wellness, dairy,  Non-alcoholic and alcoholic beverages, poultry & cured meats, seafood, pulses and grains, Tutoos Pizza Village, etc.

The China IP SME Helpdesk team will attend the trade fair to advise EU SMEs and SMEs from countries participating in the Single Market Programme with IP-related questions and to present the Helpdesk’s free-of-charge services.