Opening up new markets in South-East Asia: How to protect your brand, products and ideas

South-East Asia offers European companies diverse business opportunities. Whether export, distribution partnerships, collaborations, licensing deals or other international activities: Anyone wanting to tap into new markets should consider the protection of brands, products, innovations and know-how from the outset.

The Enterprise Europe Network (EEN) Lower Saxony, together with the European Commission's South-East Asia IP SME Helpdesk, invites companies to a concise 45-minute webinar. Experts from the IP Helpdesk will provide practical insights into why intellectual property (IP) is relevant for businesses and which aspects should be considered when conducting business in Southeast Asia.

Using concrete examples and recommendations for action, you will gain an understandable introduction to questions such as:

What should companies consider before entering Southeast Asian markets?
Why is Intellectual Property (IP) relevant to my company?
What risks can arise in international business activities?
How can brands, innovations, and know-how be better protected?
What free support services does the European Commission provide?
The webinar is aimed particularly at small and medium-sized enterprises, start-ups, research institutions and innovation-oriented organisations that want to tap into international markets or expand their business activities abroad.

Take advantage of this opportunity to get a concise and practical overview in just 45 minutes, ask your questions, and learn about the free services of the South-East Asia IP SME Helpdesk.