Date 25 August 2026
Time 15:00 - 16:00 Beijing time
9:00 - 10:00 Brussels Time
Location MS Teams
Book your seat, 1 month left to register, registration will end on Monday 24 August 2026, 18:00 (CEST)
- intellectual property
- Tuesday 25 August 2026, 09:00 - 10:00 (CEST)
Practical information
- When
- Tuesday 25 August 2026, 09:00 - 10:00 (CEST)
- Languages
- English
Description
In late June, China adopted the amended Trademark Law, which addresses many long-term concerns of SMEs while having an impact on trademark prosecution, enforcement and brand protection strategies of SMEs operating in or entering the China market. This webinar will provide an overview of the key changes, examine their practical implications to SMEs and discuss how SMEs can prepare for the evolving legal framework, as the amended law comes to force in January 2027.
Duration of the presentation: 40 minutes
Speaker
 Ms Lisa Lu IP Business Advisor at China IP SME Helpdesk | Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English. Much of his research output and interests focus on IP law’s implications for society, and he is particularly familiar with trademark law |