The Madrid System for SMEs: A Simple Path to Protecting Your Brand in Global Markets

The IP Helpdesk of the European Commission and WIPO are pleased to jointly organise this webinar on international trademark protection for small and medium-sized enterprises. 

Protecting your brand across borders doesn't have to be complex or expensive. This session combines the EC IP Helpdesk's regional expertise with WIPO's knowledge of the Madrid System to give you the practical tools and strategic insights you need to secure your trademark in the markets that matter most to your business. 

Our experts will walk you through the main registration routes available, how the Madrid System can simplify protection across multiple jurisdictions, and where to find support along the way.

AGENDA

• The Power of Your Brand: how IP translates to competitive advantage and revenue for SMEs
• Choosing Your Route: comparing national and regional routes with the international route via the Madrid System
• A Global Network: the system covers over 80% of world trade, with key new and upcoming members
• Preparation & Strategy: using the free WIPO IP Diagnostic Tool before filing
• How the System Works: a simple three-stage breakdown from home office to WIPO to target markets
• Maximising Your Budget: fee structure, savings on translations and local attorney fees
• Managing Your Global Portfolio: using eMadrid for filing, tracking and renewals
• Learning & Support: WIPO's webinars, tutorials and the WIPOD podcast

The European Commission's IP Helpdesk will be there to solve your IP queries specific to the following regions: Europe, China, India, Latin America and South-East Asia.