Kick-off: Strategic Multi-Year Market Development (SMM) Horticulture China

At this kick-off, Dutch companies will hear first-hand about the opportunities in China’s evolving horticulture sector, the focus of the SMM 2025–2027 programme, and how public-private collaboration helps build long-term, strategic market access.

Speakers from LVVN, RVO, and Dutch Greenhouse Delta will present the new SMM China roadmap, while the Dutch agricultural network in Beijing will share the latest market developments. Participants will also gain practical insights on mitigating risks such as unwanted knowledge transfer and IP theft, hear company cases from leading Dutch businesses active in China, and join a panel discussion on strategies for secure and sustainable growth.

The China IP SME Helpdesk IP Business Advisor will present at the event, discussing the challenges that EU SMEs face on IP theft and unwanted knowledge transfer in China as well as explaining to participants how they can benefit from our services.