- intellectual property
- Thursday 2 July 2026, 09:00 - 10:30 (CEST)
- Online only
Practical information
- When
- Thursday 2 July 2026, 09:00 - 10:30 (CEST)
- Where
- Online only
- Languages
- English
Description
The EBN (European Business and Innovation Centre Network), a not-for-profit organisation serving a pan-European and global community that uses innovative businesses as a driver for regional economic development, is organising a business mission to China.
The business mission will take place from 21 to 27 September 2026 in Ningbo, China, and will be hosted by EU|BIC Li Dak Sum Incubator – University of Nottingham Ningbo China (UNNC), the first certified EU|BIC in China.
In preparation for the mission, the organisers considered it essential to provide participating companies with an introductory session on intellectual property (IP), with a particular focus on the IP landscape in China. The session aimed to raise participants’ awareness of key IP considerations and help them better prepare for entering and operating in the Chinese market.
Agenda:
- Welcome and introduction by EBN
- Introduction to the China IP SME Helpdesk and available support services
- Key cultural considerations when discussing IP and partnerships in China
- Main differences between protecting IP in Europe and in China
- Practical recommendations before B2B meetings, market entry discussions and potential partnerships
- Q&A with participants
