Internationalisation of Italian SMEs – PIF Veneto project

The activity will consist of a series of recorded expert video interviews developed under the PIF Veneto 2026 programme, targeting SMEs from key industrial sectors including Fashion, Sport, Interior Design, Automotive, Agricultural Machinery, and Mechanical Subcontracting. The objective of the initiative is to provide accessible, on-demand guidance on intellectual property strategies across key international markets. The content is designed to support SMEs and company staff in strengthening their understanding of IP protection and management in a global context, with a specific focus on export-oriented businesses within the participating sectors. 

The recording of expert-led video sessions will be structured as standalone presentations of approximately 20 minutes each, supported by slides and framed as practical guidance on international IP strategies. The content will cover different geographical areas with 4 videos, per Helpdesks, namely, China and South-East Asia, Africa, Latin America, and India; with a focus on key IP challenges such as trademark protection, design rights, and counterfeiting risks.