Indonesia’s Digital Consumer Market & E-commerce

The SEA IP SME Helpdesk, in collaboration with the Chamber of Commerce and Industry Indonesia Portugal (CCIIP), invites SMEs, startups, digital entrepreneurs, exporters and business support organisations to join a practical online webinar exploring Indonesia’s evolving digital consumer and e-commerce landscape.

Indonesia’s digital economy is creating new opportunities for international businesses, with e-commerce platforms and digital channels transforming how consumers discover, engage with and purchase products. At the same time, companies entering the market need to understand consumer behaviour, platform dynamics, regulatory considerations and intellectual property (IP) risks.

What will you learn? During the webinar, experts will provide practical insights into:

• Indonesia’s digital consumer and e-commerce landscape
• Market opportunities and strategies for SMEs entering Indonesia
• Consumer behaviour, online shopping, live shopping and affiliate marketing
• Key IP risks, including counterfeiting, brand imitation and content misuse
• Practical strategies to protect brands and other IP assets on e-commerce platforms

Meet the speakers

• Martha Octavia Kouwyzer, MBA - Secretary General, CCIIP
• Gabriella Shenna - Founder, CEO and Creative Director, Gabster Fashion & OCWA Studio
• Hani Wulanhandari - Senior Trademark Attorney, Tilleke & Gibbins Indonesia - South-East Asia IP SME Helpdesk's expert

Whether you are considering entering the Indonesian market, already selling online, or looking to strengthen your digital presence, this webinar will provide practical guidance to help you better understand the opportunities and challenges of Indonesia’s e-commerce market.

Join us online and discover how to approach Indonesia’s digital consumer market while protecting your business and IP.