Hybrid Meeting | Counterfeiting in China’s Online and Offline Markets

Event Details

Date:  23 April 2026

Time:  15:30 - 17:00 Beijing Time

             09:30 - 11:00 CEST

Venue:  European Chamber Shanghai Office, Room A+B

Address: Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road,Shanghai, 200021, P.R. China
上海市淮海中路333号，瑞安广场2204室

Registraion: Please register before 22^nd April COB and indicating whether you will join online or in person Please note that all speakers will be attending in person, so we encourage participants to register and join on-site if feasible. 

Agenda

15:00 – 15:30 On-Site Registration 

15:30 – 15:40 Opening Remarks

Ester Cañada Amela, Advocacy Manager, EU SME Centre

Helika Jürgenson, Project Manager, China IP SME Helpdesk 

15:40 – 16:10 Keynote Presentation

Felice Meli, Partner and Head of Anti-Counterfeiting Department and Shanghai Office, Ferrante Intellectual Property, external expert at China IP SME Helpdesk

16:10 – 16:40 Panel Discussion

• Moderator: Min Gao, Chair of the IPR WG, European Chamber
• Miller Wang, Vice Chair of the Fashion and Leather Desk, European Chamber

• Helika Jürgenson, Project Manager, IP SME Helpdesk 

   

Speakers

Felice MELI is Partner and Head of Anti-Counterfeiting Department and Shanghai office at FERRANTE INTELLECTUAL PROPERTY. Felice holds two Law Degrees from the University of Bologna in Italy and from the University of Glasgow's School of Law in Scotland. With his legal background and experience in both civil and common law jurisdictions, Felice has built through the years extensive experience assisting enterprises from a wide range of industries in assessing and enhancing their intellectual property rights portfolios, providing strategies on registration and prosecution actions in China and south-east Asia. His experience extends also to enforcement of IP rights in China, from fighting the sale of counterfeits both online and in the marketplace to enforcement at trade fairs as well as customs border brand protection. Besides his native language Italian, Felice also speaks English, as well as advanced Spanish and basic Mandarin.

Mr. Felice Meli Partner and Head of Anti-Counterfeiting Department and Shanghai office at FERRANTE INTELLECTUAL PROPERTY

Ms. Helika Juergenson, is the Project Manager at the China IP SME Helpdesk, where she manages the day-to-day activities of the Helpdesk and helps EU SMEs navigate the IP system in China. She has a strong project management background, having worked as a Project Manager and Project Coordinator on EU-funded projects in Development Solutions Europe Ltd. for over 3 years, prior to joining the European Union Chamber of Commerce in China. Ms. Juergenson has been working for the China IP SME Helpdesk under Development Solutions in various roles since 2016 and has written several short articles on IP issues, published on the Helpdesk website as well as delivered keynote speeches at various IP-related conferences and forums. She holds a master’s degree in international studies with the focus on International Law from Aarhus University in Denmark.

Ms. Helika Juergenson Project Manager at the China IP SME Helpdesk

Miller Wang is in charge of the brand protection issues across APAC and general legal issues in China at MCM, with coverage on administrative and criminal measures against the counterfeiting industry, the civil litigations against the notorious markets in major cities and high profile claims against the heavy-weight imitators in China for trademark infringement and unfair competition, customs border control on export to overseas markets; overall anti-counterfeit strategy build-up and implementation across APAC; contract management, corporate litigations and risk prevention in China.

Mr. Miller Wang Vice chair of the Fashion and Leather Desk