Get to Know China: Challenges and Opportunities for Bulgarian SMEs in the Chinese Market

The Chinese market can present significant potential for European small and medium-sized enterprises. However, it presents a complex business environment shaped by strict regulatory requirements, intellectual property considerations and strong domestic competition.

To provide guidance to Bulgarian SMEs interested in exporting to the Chinese market, the China IP SME Helpdesk and the EU SME Centre are organising on 25 March a new webinar on market entry with the  Bulgarian-Chinese Chamber for Industrial Development (BCCID).

The session will provide practical insights into the structure and characteristics of the Chinese market and outline the main commercial channels available, from e-commerce platforms to brick-and-mortar retail, assessing their respective advantages and limitations. It will also highlight the importance of taking early action to protect a company’s intellectual property rights.

The event will be conducted in English. It is open, free of charge, to all SMEs from EU Member States and countries participating in the Single Market Programme.

Agenda

Wednesday 25 March (Eastern European Time – EET)

10:00–10:15

Opening remarks

10:15–11:00

How to Approach the Chinese Market
Keynote presentation and Q&A
David Lavorel, Business Advisor, EU SME Centre

11:00–11:45

Intellectual Property Protection in China
Keynote presentation and Q&A
Xuemin Lu, IP Expert, China IP SME Helpdesk