Exporting Cosmetics to China: Challenges and Opportunities

Europe’s cosmetics industry is one of its export success stories: it is innovative, high-value, and a major source of jobs. Between 2015 and 2024, EU exports of cosmetic products (HS code: 3304) doubled in value, rising from around €15 billion to €30 billion.

Over the same period, China’s imports of cosmetics have soared. In 2024, the country imported €12 billion, with more than €2 billion coming from the European Union.

For many European small and medium-sized enterprises, exporting cosmetics to China can present opportunities but also complex challenges. Navigating China’s cosmetics regulations, product registration, labelling and compliance requirements can be daunting without the right guidance.

To provide practical guidance, the China IP SME Helpdesk, in collaboration with the EU SME Centre and the Association for Promotion of Agricultural Cooperation between China and the countries of Central and Eastern Europe (APACCCEEC), is organising on 26 November a hybrid workshop designed specifically for SMEs from Central and Eastern Europe.

During this session, industry experts will share their insights to help SMEs prepare for the Chinese market and recent critical regulatory updates. The China IP SME Helpdesk's presentation will focus on IP protection and enforcement. Participants will have the opportunity to engage in interactive discussions and network with industry peers.