Doing Business in Mercosur: Market Opportunities, Trade Realities and Intellectual Property Strategies

As of 1 May 2026, the EU–Mercosur Trade Agreement has started provisional application, marking a major step in the economic relationship between the European Union and Mercosur countries (Argentina, Brazil, Paraguay, and Uruguay). But what does this development mean in practice for European companies?

This webinar brings together academic, business, and practical legal expertise to explore the business implications of the agreement, including trade opportunities, import-export realities, and practical considerations for companies interested in developing activities in Latin American markets.

Participants will also gain strategic insights into how Intellectual Property Rights (IPR) can support international expansion and help protect business interests when operating across borders.

The webinar is organised in cooperation with Latin America IP SME Helpdesk, UBI Business School, and Belgian-Luxembourg Chamber of Commerce in Brazil.

Programme

14:00 – 14:10 Welcome and introduction. Ekaterina Clifford, International Community Manager, Beci

14:10 – 14:15 Mercosur and the EU: Understanding the Current Landscape.  Prof Gaston Fornes, Dean, UBI Europe

14:15 – 14:25 Faire des affaires au Mercosur : réalités du commerce international. Ann Vanden Avenne, Belgian-Luxembourgian-Brazilian Chamber of Commerce and Industry in Brazil

14:25 – 15:15 Empowering EU Business in LatAm with Intellectual Property Rights. Giovanna Girardi, Training Manager and IP Expert, Latin America IP SME Helpdesk

15:15 – 15:30 Q&A