Conference | GM Dinner: Staying competitive in Today's market

The European Chamber Tianjin Chapter organise the GM Dinner! Join us for an evening of high-level networking and insightful discussions with senior leaders and decision-makers from leading multinational companies in Tianjin.

This GM dinner, themed "Staying competitive in Today's market", is co-organised with European Chamber Tianjin SME Forum. We are honored to welcome Ms. Helika Juergenson, Project Manager of China IP SME Helpdesk and Ms. Kaye Deng, PwC Tianjin Tax & Business Advisory Partner as our distinguished guest speakers, to share their views from different perspectives. 

In today's increasingly complex and global market, companies especially SMEs are facing pressure in staying competitive while navigating both headquarters' strategic expectations and local market dynamics. For subsidiaries, especially manufacturing, it's crucial to assess the performance indicators that matter most to headquarters and find different ways to support long-term and sustainable growth.

The discussion will focus on ROIC (Return on Invested Capital) — a key metric used by global headquarters to evaluate the subsidiary performance. We will also explore how innovation, differentiation, and effective IP management to increase profitability and keep long-term competitiveness for companies.