Brazilian and Colombian Markets: From Market Entry Strategies to Intellectual Property Protection

On 25 November15:00-16.30, Siauliai Chamber of Commerce and Industry, together with the Latin America IP SME Helpdesk, invite you to an online seminar designed for companies interested in entering the Brazilian and Colombian markets or seeking to better understand the business environment in these countries.
 

AGENDA
Part I. Brazil and Colombia: Opportunities and Market Entry Strategies

• Overview of the Brazilian and Colombian markets, priority sectors;
• Key export barriers and regulatory specifics;
• Taxation, licensing, and certification systems;
• Most effective entry models, partner search, and practical steps for a successful start.

Speaker: Marco Franke, Partner at consulting firm “Broggini”. The company provides personalized, high-value services to organizations seeking to expand into Latin American markets

Part II. Intellectual Property Protection: General overview of intellectual property protection in Latin America

• Key aspects of trademark, copyright, and patent protection in Brazil and Colombia;
• How to prepare for IP protection before entering these markets;
• Common risks and how to avoid them.

Speaker: Giovanna Girardi, Expert at the Latin America IP SME Helpdesk.

The seminar will be held in English. Participants will have the opportunity to ask questions.
Advance registration is required: REGISTRATION