Acquisizione e gestione di asset strategici per la crescita internazionale delle PMI

Expanding to foreign markets requires more than a good product or service: it requires the right strategic assets and a clear plan to effectively acquire, protect and take advantage of them. 

This session is conceived for SMEs who intend to grow abroad, and it will analyze how the main intangible assets - such as trademarks, patents, designs, and copyrights - can become powerful engines of international growth, if managed strategically.

Through practical insights and real-life case studies, this webinar will address:

• Which strategic assets should SMEs prioritize in different jurisdictions (Latin America, India)
• How to acquire and structure ownership of those assets in different jurisdictions (Latin America, India)
• How to manage, protect, and use them to sustain commercial expansion in Latin America and India
• The most common risks when assets are overlooked or are not suitably aligned with business strategy