VDMA China Chapter and China IP SME Helpdesk jointly organise a series of webinars to discuss practical intellectual property rights protection in China. The past 2 sessions were about the main differences between the intellectual property systems in Europe and China and common IP-related mistakes SMEs make in China. The last session held on March 24 focuses on brand protection in China. The IP Business Advisor will provide an overview of trade mark registration, brand building and enforcing one’s rights in case of an infringement. The IP Business Advisor will also discuss new types of infringements involving copyrights to infringe on brands.
- intellectual property
- Thursday 24 March 2022, 09:00 - 10:00 (CET)
Practical information
- When
- Thursday 24 March 2022, 09:00 - 10:00 (CET)
- Languages
- English
- Organisers
- VDMA ; China IP SME Helpdesk
Description
Event Details:
Event Type: Webinar
Venue: online
Date: 24 March 2022
Time: 16:00 -17:00 (Beijing Time)
This session offers many expert tips and explores case studies covering the following issues:
• Importance of brand protection in mechanical engineering sector
• Trade mark registration
• Brand building and market surveillance
• Enforcement of trade mark rights
The webinar will include a Q&A session at the end of the event allowing attendees to pose questions to the speaker.
