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IP Helpdesk
  • Training and workshops

IP'spresso - E-commerce and online enforcement in SEA

The SEA IP SME Helpdesk organises a series of training in vodcast format, to provide insights and practical advice to SMEs in the European Union and SMP countries, to help them succeed in the South-East Asian market while protecting their IP.

  • intellectual property
  • Thursday 22 June 2023, 10:00 - 10:45 (CEST)
  • Online only
  • Live streaming available

Practical information

When
Thursday 22 June 2023, 10:00 - 10:45 (CEST)
Where
Online only
Languages
English

Description

This IP’spresso vodcast is organised in partnership with UNIFAB and will deep dive into the world of E-Commerce in South-East Asia and its potential dangers.

In fact, apart from being a forum for legitimate vendors and original products, the internet is also used by unscrupulous businesses as a platform for the distribution of counterfeit goods which infringe intellectual property rights (IPR).

Therefore, it is very important for EU SMEs doing business in or in relation to South-East Asia to have an efficient IP strategy in place.

How to deal with counterfeit goods in e-commerce sites, law enforcement and much more will be discussed by our guest experts during our second IP’spresso episode.

Moderator:

James Holland on behalf of the SEA IP SME Helpdesk

Speakers:

Nick Redfearn, SEA IP SME Helpdesk Network Expert

Nick is Global Enforcement Head at Rouse. He also leads Rouse’s Ventures program.Nick has worked for Rouse in the UK, Indonesia, Vietnam, Dubai and China.  He started in IP enforcement in the 1990s and has since gained decades of experience in Asia, covering trademark and patent prosecution, commercial IP issues, litigation and enforcement. Nick advises many MNCs as well as Asian companies on IP protection. His commercial experience includes IP agreements and deal structuring including IP merger and acquisitions and IP financing. Nick leads Rouse’s IPR Policy and Development practice helping international institutions implement IP capacity building and similar programs especially in SE Asia.

Rémi Mulemba, Public and Legal affairs Manager at Unifab

After studying international relations in Geneva, he decided to pursue a Master’s degree in public affairs, specializing in French and European lobbying strategies. His knowledge of how institutions work has enabled him to implement a number of actions aimed at raising awareness among institutional representatives and increasing Unifab's legitimacy with them - as an association providing expertise on counterfeiting-related issues.

The episode is now available on our YouTube library.

Visit our IP Guide section for relevant publications on this topic: How to remove counterfeit goods from e-commerce sites in South-East Asia