- building industry | intellectual property | business management | business start-up | entrepreneur
- Monday 12 February 2024, 10:30 - 12:00 (CET)
Practical information
- When
- Monday 12 February 2024, 10:30 - 12:00 (CET)
- Languages
- English
Description
This session aims to delve into the world of Intellectual Property Rights (IPR) and the challenges European Small and Medium Enterprises (SMEs) face in entering the Brazilian market. The session will provide valuable insights into the types of IPRs available, why they are crucial for SMEs, and the considerations involved in deciding whether to pursue official protection.
You can expect to learn:
· The unique challenges faced by European SMEs entering the Brazilian market when seeking registration and defense of their IPRs
· Overview of different types of IPR: patents, trademarks, and designs
· Case studies illustrating successful IPR strategies adopted by SMEs.
Participants can engage with the speakers, asking questions and seeking personalized advice.
Who should attend?
Entrepreneurs, innovators, and business executives seeking to enter the Brazilian market.
Agenda
10:30 | Welcome words
|
10:40 | Presentation of the ICBUILD project and its activities and mission in Brazil
|
11:00 | Latin America IP SME Helpdesk - Intellectual Property Protection in Brazil
|
11:50 | Q&A
|
12:00 | Closure |