Design protection is often overlooked by European companies doing business in China, despite being a very useful IP right as it protects the appearance of products and allows enterprises to act against copycats offering lower-quality products by copying the design elements. Design protection is thus essential not only for the creative industry but also for manufacturers developing unique design solutions. Under the current regulatory framework, design protection primarily falls under the scope of design patent. However, there are also other available design protection measures.
During the first session, held on June 29th, our IP experts provided tips on how to protect design through design patents and practical examples of enforcement in case of copycats and infringements.
The last appointment of the workshop will focus on design protection through copyright and anti-unfair competition remedies.
- intellectual property
- Thursday 6 July 2023, 09:30 - 11:00 (CEST)
Practical information
- When
- Thursday 6 July 2023, 09:30 - 11:00 (CEST)
- Languages
- English
- Organisers
- The China-Italy Chamber of Commerce | The China IP SME Helpdesk
- Website
- China-Italy Chamber website
- Entrance fee
- Free of Charge for CICC Members and Friends Non-Members Package (2 sessions): 280 RMB Non-Members (single ticket): 150 RMB
Description
Design Copyright, and Anti-unfair Competition Remedies
What can companies do if their design is not novel, or design patent protection/enforcement is not feasible? In some cases, innovative design solutions could be protected with copyright.
Our experts will provide a practical overview of design copyright protection and enforcement, focusing on design copyright registration, evidence collection, enforcement actions, and available remedies.
They will also discuss the remedies available under the Anti-Unfair Competition Law by sharing case studies in relevant industries. The expert will explain the challenges involved and provide tips for design enforcement.
Agenda (Brussels time)
09:30- 09:35 Keynote Speech - Rose Hua, Deputy Secretary General and Head of International Department at CAASA
09:35- 10:05 Design Copyright - Lisa Lu, IP Business Advisor at China IP SME Helpdesk
10:05- 10:35 Anti-unfair Competition Remedies - Filippo Sticconi, Senior Associate, GWA Greatway Advisory
10:35- 11:00 Q&A Session
Moderator: Carlo Geremia, CICC IPWG Coordinator & Senior Counsel at ADVANT Nctm
