IP Assets Safeguarding: The Key to SMEs’ Competitiveness When Going International

This capacity-building event, organized by EEN Anatolia, is part of the Enterprise Europe Network’s (EEN) decentralized training initiative. The training aims to enhance the competencies of member organisations across the network by sharing knowledge, tools, and best practices to better support SMEs and startups. 

Throughout the event, a series of key topics will be explored, focusing on strengthening the support system available to small and medium-sized enterprises at both local and international levels. The main topics to be covered include: 

• EU Digital Innovation Hubs (DIHs): An overview of their role in supporting digital transformation, fostering innovation, and enhancing competitiveness among SMEs.
• Navigating the EEN Network: A practical journey through the services provided by Sector Groups and Thematic Groups, highlighting collaboration opportunities and specialized support mechanisms within the network.
• Intellectual Property (IP) and Global Expansion: Insights into strategic IP management and the key legal and practical considerations for SMEs looking to expand into international markets.
• Internationalisation and Sustainable Entrepreneurship: Discussion on supporting businesses in entering global markets while promoting sustainability and responsible business practices.
• The SME and Startup Landscape in Turkey: A detailed presentation on the current trends, challenges, and opportunities for Turkish SMEs and startups, with a regional perspective. 

This training will provide valuable networking opportunities and foster cross-border collaboration, reinforcing EEN's mission to empower SMEs through knowledge exchange and strategic partnerships. The China IP SME Helpdesk will introduce the International IP SME Helpdesks and our services. Our team speaker will also share the importance of IP for SMEs in a presentation called "IP Assets Safeguarding: The Key to SMEs’ Competitiveness When Going International".