Throughout the past few years – and especially after the COVID-19 pandemic –E-commerce has seen a rapid expansion in China. While this presents opportunities for SMEs, these opportunities are contingent on businesses being able to understand and properly leverage the ecosystem. In addition, together with the opportunities, having a presence in E-commerce platforms also entails risks. In particular, E-Commerce platforms have become one of the most popular targets for intellectual property infringers.
The EU SME Centre, IP SME Helpdesk and the European Chamber are thus happy to invite you to join our next Working Group meeting, where three experts will share practical tips on how to create a sound strategy to leverage China’s E-Commerce ecosystem and on how to prevent and address IP infringements in this space. The meeting will take place online and offline in the Beijing offices of the European Chamber on 14th June. If you are interested in joining this meeting, please feel free to reach out to Ms Caroline Wang at intern011europeanchamber [dot] com [dot] cn (intern011[at]europeanchamber[dot]com[dot]cn) indicating whether you will join on or offline.
This event is free of charge and will be held in English.
- intellectual property
- Wednesday 14 June 2023, 09:00 - 11:00 (CEST)
- Live streaming available
Practical information
- When
- Wednesday 14 June 2023, 09:00 - 11:00 (CEST)
- Languages
- English
- Website
- EUSME Centre web
- Social media links
- Entrance fee
- 0
Description
Agenda
08:30-09:00 Registration and networking
09:00-09:05 Opening remarks
09:05-09:30 Overview of China’s E-Commerce and Cross-Border E-Commerce landscape – John Piao, DiGiant
09:30-09:55 Shaping your marketing and branding strategies in Chinese E-Commerce platforms – Jenny Chen, WalkTheChat
09:55-10:20 Preventing and addressing cases of IP infringement in E-Commerce platforms – Lisa Lu, IP SME Helpdesk
10:20-11:00 Discussion and Q&A
About the speakers
John Piao
John Piao is Digiant Global Co-Founder and Head of E-Commerce. He has 16 years of Ecommerce Operations and Digital Marketing experience. He has led several cross-border transactions between Europe and Asia while at BetterLife Group, Parkland Group and Lenovo. Since 2012, John has been promoting European brands in F&B, Personal Care, and Fashion sector in the Chinese Market.
Jenny Chen
Jenny has 4 years’ experience as co-founder of a WeChat marketing agency and software platform WalktheChat helping large companies (Deutsche Bank, Cisco, McLaren, Nestlé, Bosch, NFL, Transferwise, etc.) understand and use WeChat. Before joining WalktheChat, she was founder of EatwithChef, private dinning platform. Jenny graduated from University of Illinois at Urbana-Champaign.
Lisa Lu
Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.
About the organisations
About the EU SME Centre
The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China. Currently in Phase IV of the project, the EU SME Centre is implemented by four consortium partners and two associated partners – the China-Italy Chamber of Commerce (CICC), the European Union Chamber of Commerce in China, Italy China Council Foundation (ICCF), Sociedade Portuguesa de Inovação (SPI), Trade Promotion Europe (TPE), and the EU-China Business Association (EUCBA), bringing an unprecedented mix of relevant and complementary expertise and network to the EU SME Centre, with headquarters in Europe and in China.
About the IP SME Helpdesk
The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. China IP SME Helpdesk organises IP training seminars and workshops all over China and Europe. It also provides online webinars on various IP-related topics and organizes one-on-one consultation sessions to help SMEs better understand IP, and how it relates to their products and to doing business in / with China.
The China IP SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10. As of February 2023, Phase VII commenced expanding China IP SME Helpdesk’s services to the SMEs from countries participating in the Single Market Programme (SMP).