Exporting F&B to China: Challenges and Opportunities

A large number of European food and beverage companies in China are small and medium-enterprises. To help European SMEs succeed in the Chinese Food and Beverage market, the EU SME Centre, Aice (Associazione Italiana Commercio Estero), and Italy-China Council Foundation (ICCF) are organising a webinar that will provide insights and practical advice.

The webinar will be centred on three key areas that are crucial for SMEs looking to do business in China: the commercial channels available to SMEs, how to be in compliance with Chinese regulation, and how to protect intellectual property rights (IPR):

• The first section will focus on the different commercial channels available to SMEs, ranging from e-commerce platforms to brick-and-mortar stores. Our experts will present the pros and cons of each channel, as well as provide tips on how to make success more likely.
• The second focus will be on compliance with Chinese regulations, including product safety standards, labelling requirements, and customs procedures. Our experts will provide guidance on how to navigate the complex regulatory landscape in China and how to avoid costly mistakes.
• The third goal will be to inform SMEs on how to protect IPR, providing insights into the best practices for protecting intellectual property in China and the legal options available in case of infringement.

Agenda

10:00 – 10:10

Words of welcome
Presentation of the EU SME Centre
Presentation of Aice

10:10 – 10:30

How to Enter the Chinese F&B Market, Analysis of the Channels and Methods
Alessio Petino, EU SME Centre 

10:30 – 10:50

Technical Regulations, Certifications and Labelling: How to Ensure Compliance?
Arvid Tilner, EU SME Centre

10:50 – 11:20

How to Protect Your Intellectual Property Rights in China
Elio de Tullio, IP Expert, China IP SME Helpdesk

11:20 – 11:30

Q&A and closing remarks