​​Enterprise Europe Network AgriFood Sector Group​

As part of the ongoing and enriching cooperation between EU-funded initiatives and the Enterprise Europe Network (EEN), the AgriFood Sector Group meeting that will be held in Madrid will bring together key stakeholders to discuss opportunities and challenges in internationalisation. On this occasion, the EU SME Centre and the China IP SME Helpdesk were invited to share insights on market entry strategies for China, with a particular focus on the agrifood sector. The session will provide participants with valuable guidance on navigating the Chinese business landscape, including regulatory considerations, consumer trends, and practical steps for building successful partnerships. 

The China IP SME Helpdesk will offer expert advice on the protection and enforcement of Intellectual Property Rights (IPR) in China, an essential topic for European SMEs looking to expand or safeguard their innovations in the region. This collaborative event will highlight the importance of tailored support for SMEs pursuing international growth and underline the potential of cross-sectoral and cross-border cooperation within the EEN framework.