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Business opportunities & Intellectual Property in South America

With a population of more than 650 million inhabitants, 33 countries and four large trading blocks (Central America, the Andean Community, the Pacific Alliance and Mercosur), Latin America is a very attractive market for European SMEs that want to expand their sales areas, find new business opportunities or start in a growing industry, which has an abundance of public and raw material in Latin America.

In this context, protecting the brand and knowing how to manage the innovation generated is key to differentiating yourself from other competitors and doing so in a sustainable manner.

Join State of Bavaria Office for South AmericaAHK -Chile and Latin America IP SME Helpdesk, to learn about the economic challenges and opportunities that EU SMEs might find in Argentina, Chile, Colombia and Peru, as well as their particularities in terms of Intellectual Property, and learn how to make this a lucrative business tool throughout the process (from creation to sale, through production and distribution).

In addition, you will know more about the EU-funded initiatives supporting SME's internationalisation to Latin America and our expert in intellectual property will answer all your questions.

And do not forget to book your private appointment with our IP expert right after the event on the registration form, or for the day and time that suits you best here.


Moderation: Ursula Brendecke, Deputy Director, State of Bavaria Office for South America

09:00/15:00 Welcome words

Nicoletta FAVARETTO, Senior Project Officer, Eurochambres

Pamela Valdivia, Executive Director State of Bavaria Office

09:10/ 15:10 Challenges & Opportunities of the Chilean Market for European companies

Philip Bartsch, Business Manager & Deputy Director, AHK Chile

09:20/ 15:20 Challenges & Opportunities of the Colombian Market for European companies

Diana Pantaleón, Director, AHK Colombia

09:30/ 15:30 Challenges & Opportunities of the Peruvian Market for European companies, AHK Peru
09:40/ 15:40 Challenges & Opportunities of the Argentinian Market for European companies, AHK Argentina

Julieta Barra, Head Of Foreign Trade, AHK Argentina

09:50/15:50 Intellectual Property in Argentina, Chile, Colombia and Peru: local particularities for EU SMEs

César E. Fernández, IP Consultant, Latin America IPR SME Helpdesk

10:20/ 16:20 Q&A
10:30/16:50 Closing remarks


Should you have any question, please email us to helplineatlatinamerica-ipr-helpdesk [dot] eu (helpline[at]latinamerica-ipr-helpdesk[dot]eu). You will receive a reply from one of the Helpdesk experts within three working days.

About our webinars

Did you miss our webinars? No worries! You can check all our past events here and see what's coming here. And if you want to be informed on the forthcoming events, please subscribe to our newsletter here.

Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail . Your opinion and suggestions are very important to us!

DISCLAIMER: The Latin America IPR SME Helpdesk is very committed to protecting its users’ privacy and personal data. All data entered upon registration will be used only to provide you with the requested services and is managed in conformity with Regulation (EC) No 2018/1725. Please read our full data privacy statement
  • intellectual property
  • Tuesday 13 June 2023, 15:00 - 16:50 (CEST)
  • Online only

Practical information

Tuesday 13 June 2023, 15:00 - 16:50 (CEST)
Online only