Zambia implements new Trade Marks Act

Zambia has modernised its intellectual property (IP) framework by implementing the TradeMarks Act No 11 of 2023, which became operational following the signing of Statutory Instrument No 86 of 2025. The announcement was made by the Patents and Companies Registration Agency (PACRA), the authority responsible for administering IP rights in Zambia.

According to PACRA, the operationalisation of the new law marks ‘a significant milestone in the modernisation of Zambia’s intellectual property framework.’ The Act repeals the Trade Marks Act (Chapter 401 of the Laws of Zambia) and introduces a modern and internationally aligned regime for protecting and administering trade marks.

• Read the PACRA notice on the operationalisation of the Trade Marks Act
• Download the Trade Marks Act No 11 of 2023

Key changes introduced by the new law

The new Act introduces several reforms aimed at strengthening trade mark protection and modernising Zambia’s IP system.

According to PACRA, the legislation:

• enhances protection for trade marks, including explicit recognition of well-known marks;
• allows the registration of service marks, thus expanding the scope of trade mark protection;
• introduces protection for geographical indications, thus supporting product differentiation and value addition;
• domesticates the Madrid Protocol by enabling international trade mark registrations designating Zambia;
• strengthens enforcement mechanisms, including border measures to combat counterfeiting and infringement;
• modernises registration procedures by improving efficiency, transparency and service delivery.

These reforms aim to align Zambia’s trade mark system with international standards while improving the protection available to businesses operating in the country.

Why this matters for SMEs

The implementation of the new trade mark law provides a stronger and more modern legal framework for businesses seeking to protect their brands in Zambia.

For small and medium-sized enterprises (SMEs), the reform offers several advantages:

• Expanded protection for service-based businesses through the registration of service marks;
• Opportunities for international brand protection through the Madrid Protocol system;
• Stronger enforcement tools against trade mark infringement and counterfeiting;
• Greater legal certainty and transparency in trade mark registration procedures.

These changes are expected to make it easier for businesses operating in Zambia to secure trade mark protection and compete in regional and global markets.