WIPO Pulse 2025: Latin America and the Caribbean Show Strong Awareness of Key IP Rights

Awareness of intellectual property (IP) rights continues to rise worldwide, with Latin American and Caribbean states standing out for notably high levels of understanding of copyright, trademarks and geographical indications, according to the latest WIPO Pulse 2025 study.

Building on the success of the 2023 edition, which surveyed perceptions of IP across 50 countries, WIPO Pulse 2025 marks a significant expansion in both scope and scale. The study was conducted in 74 countries, drawing on 35,500 interviews, and offers one of the most comprehensive global snapshots to date of public awareness and attitudes toward intellectual property. 

In Latin American and Caribbean states, overall IP awareness levels remain relatively stable, with particularly strong results for copyright, trademarks and geographical indications, where awareness indices are among the highest globally.

The study does, however, reveal mixed trends within the region. Awareness of patents and trademarks has declined among younger respondents, while knowledge levels among women have remained steady, pointing to evolving demographic dynamics in how IP is perceived and understood.

Attitudes toward IP-protected products are also shifting. Respondents in the region report a growing appreciation for patented products, suggesting increased recognition of technological innovation and its benefits. Conversely, there is a declining belief in the value of design-protected products, indicating that the role of design in consumer choice may be less clearly understood or valued in some markets.