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  • News article
  • 14 January 2025
  • European Innovation Council and SMEs Executive Agency
  • 1 min read

Trademark dilution an option for famous brands

While not explicitly mentioned in the Intellectual Property Code of the Philippines, and seldom mentioned in jurisprudence, trademark dilution may be a viable option for owners of famous marks as grounds for filing opposition and cancellation actions. This concept, which addresses the unauthorised use of a mark in ways that weaken its distinctiveness or tarnish its reputation, can provide an additional layer of protection for brand owners aside from the IP Code provisions on well-known marks.

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Publication date
14 January 2025
Author
European Innovation Council and SMEs Executive Agency