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  • News article
  • 17 April 2025
  • European Innovation Council and SMEs Executive Agency
  • 1 min read

Tariffs Are Reshaping Supply Chains—Is Your Trademark Strategy Vietnam-Ready?

As tariffs and the trade war with China intensify, companies that have long relied on Chinese manufacturing are increasingly exploring alternatives across Asia—with Vietnam emerging as a top contender. The country offers a compelling combination of lower labor costs, strategic trade agreements such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) , the EU-Vietnam Free Trade Agreement (EVFTA), and  Regional Comprehensive Economic Partnership (RCEP), and a rapidly improving infrastructure that supports large-scale production and export.

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Publication date
17 April 2025
Author
European Innovation Council and SMEs Executive Agency