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  • News article
  • 20 August 2025
  • European Innovation Council and SMEs Executive Agency
  • 1 min read

Recognition and practice of overseas well-known trade marks

As businesses continue to expand across borders, well-known trade marks remain critical assets in maintaining brand recognition and commercial value in international markets. These marks often benefit from enhanced protection due to their strong market presence, but navigating trade mark systems across jurisdictions can be challenging. Differences in recognition standards, protection procedures, and enforcement scope may limit the effectiveness of international trade mark strategies.

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Publication date
20 August 2025
Author
European Innovation Council and SMEs Executive Agency