
As businesses continue to expand across borders, well-known trade marks remain critical assets in maintaining brand recognition and commercial value in international markets. These marks often benefit from enhanced protection due to their strong market presence, but navigating trade mark systems across jurisdictions can be challenging. Differences in recognition standards, protection procedures, and enforcement scope may limit the effectiveness of international trade mark strategies.
Sources
Details
- Publication date
- 20 August 2025
- Author
- European Innovation Council and SMEs Executive Agency