The Problem of Commercial Music Use on Social Media

Zee Entertainment has filed a case with the Delhi High Court, seeking INR 2 crore in damages from Nykaa for the unauthorised use of copyrighted music in twelve Instagram Reels used to promote its products.

The dispute centers on the use of songs covered under a licensing agreement between Zee and Meta, which permits access to copyrighted music on Instagram for personal, non-commercial purposes. According to the complaint, Nykaa used the music in commercial marketing content without obtaining the necessary licenses. 

The case highlights the distinction between personal and commercial use of music available through social media platforms' music libraries.