Just Released: New Fact Sheet on Franchising

Franchising represents one of the key ways to commercialise intellectual property (IP) that is, to bring IP to the market through practical implementation. It is a business model for expanding successful enterprises, based on a replicable business system that operates through the creation of a “franchise.” A franchise is an independent business that implements the same model as the original, offering identical products or services under the same brand and visual identity. Well-known examples of franchises include major fast-food chains such as McDonald’s and Subway.

The European IP Helpdesk team has just released a new fact sheet “Commercialising Intellectual Property: Franchising.” It is designed to help readers understand the concept of franchising and, in particular, why it represents an attractive business model from both the franchisor’s and the franchisee’s perspectives. 

Find the fact sheet here.