
The ET Most Innovative AI Product Awards 2026, particularly the ITES & Technology Services category, reflect a major shift in India’s technology landscape—from a focus on global service delivery to the creation of scalable AI-driven products. The awards recognise innovations that deliver measurable impact and demonstrate real-world deployment across industries and geographies.
As artificial intelligence becomes a practical business tool rather than a future promise, companies are increasingly expected to deliver reliable, scalable, and results-driven solutions. In this context, the ITES & Technology Services category stands out by rewarding organisations that go beyond execution and develop AI products capable of generating consistent value across multiple clients and use cases.
While traditional strengths such as efficiency and delivery remain important, the emphasis is now on building reusable, adaptable AI solutions that perform across markets and sectors. The awards highlight how India’s technology services industry is evolving to meet this new benchmark—driving innovation, productisation, and global competitiveness in the AI era.
Sources
Details
- Publication date
- 5 May 2026
- Author
- European Innovation Council and SMEs Executive Agency