The Delhi High Court restricts a "Latching-On" feature on Flipkart's website misleading users to buy fake or deceiving products

The Delhi High Court has ruled that Flipkart's "latching-on" feature cannot be used to sell fake products or deceive customers into thinking they are buying from a specific brand. 

This feature allowed third-party sellers to list their products under existing brand listings on Flipkart's website, which could potentially mislead buyers.

The court responded to a case filed by Modern Mould Plast Pvt. Ltd., directing Flipkart to use its 'brand gating' policy to prevent unauthorised sellers from using the feature. This is not the first time Flipkart has faced legal scrutiny over the "latching-on" feature.