Building an Anti-Counterfeiting Framework

“Brand counterfeiting is a growing issue and an evolving issue” stated Jai Tamayo, country head of legal for Avon Cosmetics. Highlighting seizures in the Philippines, he stated that in 2024, US$ 820 million worth of counterfeit goods were seized. Counterfeiting models are expanding, and there needs to be a framework for brand owners to combat the threats that is agile, scalable and future proof, he said.