Bombay High Court Remands Audi AG's "Q6" Trademark Dispute for Reconsideration

The Bombay High Court has sent Audi AG's "Q6" trademark dispute back to the senior trademark examiner in Mumbai for reconsideration. The court criticized the examiner's initial rejection of the trademark application, citing a lack of thorough evaluation of evidence and engagement with relevant legal provisions. Audi is seeking trademark protection for its "Q6" moniker, used to identify a luxury SUV, but the application was initially denied due to concerns about non-distinctiveness and potential public confusion, despite the trademark being registered in several other countries. The court has instructed the examiner to provide a well-reasoned decision within two weeks, underscoring the importance of meticulous examination in trademark disputes, especially those involving multinational corporations. Read here.