Innovation is often the key to business success in China for EU SMEs providing them with a comparative advantage over competitors. When entering China’s market many SMEs transfer their innovative technology, may it be through licensing, establishing joint ventures or through R&D collaborations. Recent IP laws and regulations adopted by the Chinese Government facilitate bringing innovative technology to China. Nevertheless, transferring technology to China involves IP risks which SMEs should be aware of to avoid losing their competitive advantage due to loss of IP to competitors.
- intellectual property | technology transfer
- Live streaming available
Event Type: Webinar
Venue: Zoom meeting platform
Date： 29 October 2020
Time: 16:00 -17:00 (Beijing time)
During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will provide an overview of the latest technology transfer conditions as well as discuss the role of various contracts in protecting IP when transferring technology to China. Mr. Zubimendi will also provide some expert tips to successfully protect your IP when bringing your inventions to China. The webinar will end with a Q&A session where attendees can raise their questions and interact with the presenter.
16:00 – 16:05 Opening remarks and introduction of SWEDCHAM
16:05 – 16:10 Introduction to the webinar and the services of the China IPR SME Helpdesk by Ms. Jennifer Cao
16:10 – 16:50 Presentation on Technology Transfer and IP Contracts in China by Mr. Matias Zubimendi
16:50 – 17:00 Q&A Session and closing remarks
Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.