Accelerated by the Covid-19 pandemic, the digitalization of China’s healthcare sector is offering an increasing number of opportunities for the SMEs engaged in Med Tech. As this sector is considered a priority sector for the Chinese Government, EU SMEs with innovative solutions can expect to find a booming market. As Med Tech sector is driven by new technologies and innovation, IPR protection is the crucial part of market success.
As SMEs invest substantial resources in the development of new technologies, technical solutions and new designs, losing their inventions to competitors is too costly, thus it is important to properly plan a comprehensive IP strategy including all aspects of IP related to Med Tech.
- intellectual property | health care industry
- Live streaming available
Event Type: Webinar
Venue: Zoom webinar platform
Date： 25 November 2020
Time: 15:00 -16:05 (Beijing Time)
The 1st webinar on 11 November, it is about Technical IP Protection in Med Tech Industry. China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provides an overview IP protection relating to product development, focusing on patents, trade secrets and software solutions for new technologies etc.
During the 2nd webinar titled Business IP Protection in Med Tech Industry, taking place on 25 November, Mr. Zubimendi will discuss the economic exploitation of IP in Med Tech industry, focusing on the main IP-contracts such as licensing agreements. This webinar section will also cover the IP protection of APPs and databases. Mr. Zubimendi will also cover design protection and exploitation as well as stress the importance branding and trade mark protection.
15:00-15:05 Opening remarks from Finnish Business Council
15:05-15:10 Brief Introduction of China IPR SME Helpdesk services by Ms. Jennifer Cao
15:10 - 15:50 Presentation on Business IP Protection in Med Tech by Mr. Matias Zubimendi
15:50 - 16:05 Q&A Session and closing remarks
Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.