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Webinar | IP Protection at Online Trade Fairs

On May 6, the Danish Chamber of Commerce in China and the China IP SME Helpdesk jointly organise the webinar on “IP Protection at Online Trade Fairs” to provide SMEs with the tools to develop a comprehensive IP strategy for online trade fairs. 

While the Covid-19 pandemic introduced the concept of online trade fairs, their efficiency and affordability as well as the increasing digitalisation of the world means that online trade fairs are likely here to stay. Whilst online trade fairs are an excellent means to promote SMEs’ products and finding new business partners, there are also specific IP risks involved. To be successful at online trade fairs SMEs need a comprehensive IP strategy.

  • Intellectual property
  • to
  • Dostupan je prijenos uživo na internetu

Praktične informacije

Vrijeme
to
Languages
English
Organizator
The Danish Chamber of Commerce in China / the China IP SME Helpdesk
Prijenos uživo na internetu
Livestream
Online link
Online time
to
Internetska stranica

Opis

IP Protection at online trade fair,  6-May
IP Protection at online trade fair, 6-May

Event Details:

Event Type: Webinar

Venue:         Zoom webinar platform

Date:         6 May 2021

Time:           9:00 - 10:00 CEST  (15:00 -16:00 Beijing Time)

 

Agenda 

15:00 - 15:05         Opening remarks and introduction of the Danish Chamber of Commerce in China 

15:05 – 15:10         Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer Cao

15:10 – 15:50         Presentation on the IP Protection at Online Trade Fairs by Mr. Matias Zubimendi

15:50 – 16:00         Q&A session and closing remarks

 

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IP SME Helpdesk will provide an overview of how to prepare for virtual trade fairs, what to pay attention to during them and what steps to take should SMEs spot infringing products at the virtual fair. Mr. Zubimendi will share his experiences with online trade fairs in China and offer expert advice on how to make sure that copycats would not get their paws on your products or services.  

The webinar will end with a Q&A session where attendees can raise their questions and interact with the speaker.