While the Covid-19 pandemic introduced the concept of online trade fairs, their efficiency and affordability as well as the increasing digitalisation of the world means that online trade fairs are likely here to stay. Whilst online trade fairs are an excellent means to promote SMEs’ products and finding new business partners, there are also specific IP risks involved. To be successful at online trade fairs SMEs need a comprehensive IP strategy.
- intellectual property
- Live streaming available
Event Type: Webinar
Venue: Zoom webinar platform
Date： 6 May 2021
Time: 9:00 - 10:00 CEST (15:00 -16:00 Beijing Time)
15:00 - 15:05 Opening remarks and introduction of the Danish Chamber of Commerce in China
15:05 – 15:10 Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer Cao
15:10 – 15:50 Presentation on the IP Protection at Online Trade Fairs by Mr. Matias Zubimendi
15:50 – 16:00 Q&A session and closing remarks
During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IP SME Helpdesk will provide an overview of how to prepare for virtual trade fairs, what to pay attention to during them and what steps to take should SMEs spot infringing products at the virtual fair. Mr. Zubimendi will share his experiences with online trade fairs in China and offer expert advice on how to make sure that copycats would not get their paws on your products or services.
The webinar will end with a Q&A session where attendees can raise their questions and interact with the speaker.