The global pandemic has further accelerated the digital transformation of businesses resulting in increased reliance on e-commerce platforms, boom in the AI-related industries and digitalisation of production and delivery processes. With digitalisation of businesses, consumption too has increasingly moved online. Intellectual property (IP) is crucial to the digital economy as it drives innovation and provides SMEs with a comparative advantage over competitors. While the digital economy brings about new IP risks like online infringements, it also creates new solutions for IP protection such as the use of blockchain technologies or reliance on sophisticated notice and take-down systems on e-commerce platforms, or even the use of internet courts speeding up IP enforcement procedures. To be successful in the digital economy, SMEs should focus on protecting their IP by adopting a comprehensive IP strategy taking into account the needs of the digital economy.
- intellectual property
- Live streaming available
During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will provide an overview of the major IP issues concerning digital economy, focusing on IP protection on e-commerce platforms, the protection of AI-intensive technologies and the use of blockchain technologies while Mr. Quentin Bottasso from Zhong Lun Law Firm will get more practical, explaining IP protection in contracts. Both experts will provide tips for designing a comprehensive IP strategy adapting to the realities of the digital economy. The webinar will end with a Q&A session where attendees can raise their questions and interact with the speakers.
Event Type: Webinar
Venue: Zoom webinar platform
Date： 18 November 2020
Time: 15:00 -17:00 (Beijing Time)
15:00 -15:10 – Opening remarks from the EUCCC IPR Working Group by Mr. Reinout van Malenstein
15:10 – 15:15 – Introduction to the services of the China IPR SME Helpdesk by Ms. Jennifer Cao
15:15 – 15:55 – Presentation on the Overview of IP Protection in China’s Digital Economy by Mr. Matias Zubimendi
15:55 – 16:35 – Presentation on IP Protection in Contracts by Mr. Quentin Bottasso
16:35 – 16:50 – Q&A Session
16:50 – 17:00 – Closing remarks by the Chair of the IPR Working Group Mr. Filippo Sticconi