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Training and workshops

Webinar | Introduction to IPR In China

The Business Finland Shanghai Office, Finnish Business Council Shanghai and China IP SME Helpdesk jointly organize a webinar to introduce the IPR in China. The topic covers various types of IPR.

If you are interested in China for your business, IPR is an area that requires special attention. This training concentrates on basic issues with comments on technology transfer and IP contract issues, including common mistakes done, and remarks on the new patent and copyright laws. You will also learn what China IP SME Helpdesk has to offer for free for European SMEs.

  • Intellectual property
  • -
  • Live streaming available

Practical information

Finnish Business Council Shanghai;Business Finland Shanghai Office; China IP SME Helpdesk
Live stream
Online link
Online time
Entrance fee
free of charge



Event Details:

Event Type: Webinar

Venue:         Microsoft Teams Meeting

Date:         31 August 2021 (Tuesday)

Time:           14:00 - 16:00 (Beijing Time)

                    09:00 - 11:00 (EEST Helsinki Time)

Registration deadline: by 29 August 2021



09:00-09:10    Opening

Dr. Mika Klemettinen, Trade and Innovation Consul, Head of Business Finland Shanghai

Ms. Hanna Osara, Executive Director, Finnish Business Council Shanghai

Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer  Cao

09:10-10:40    Presentations

- Presentation on the Introduction to IP Protection in China and the Common IP Mistakes SMEs make in China by Mr. Matias Zubimendi, IP Business Advisor, China IP SME Helpdesk

- Presentation on the Technology Transfer and IP Contracts in China, the overview of the amended Patent Law and Copyright Law by Dr. Toby Mak, Patent Attorney, Tee & Howe Intellectual Property Attorneys

10:40-11:00    Q & A   



    Mr. Matias Zubimendi is the IP Business Advisor at China IP SME Helpdesk in Beijing, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.

    Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including “The legal protection of intangibles in the video games industry”. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English


    Dr. Toby Mak would be familiar to readers of the UK CIPA Journal, as his China IP Update articles appear therein every three months. He is also the author of three chapters in the book “Patent Law in Greater China”, which received very positive comments from IPKat. He has a somewhat unique background as a registered Chinese patent attorney. Before obtaining the Chinese qualification, he was trained under the UK patent system, and has passed some of the UK patent attorney’s examination papers. Because of these, Toby can draft patent specifications in both English and Chinese. Toby has a PhD degree in chemistry, and over 18 years of experience in the patents and designs industry, with substantial exposure to the handling of both contentious and non-contentious matters. Before joining Tee & Howe, he worked at one of the largest Hong Kong law firms on IP matters for more than 8 years. His clients include investors, local and overseas research institutes, multinational power tool company, manufacturer of adhesives and elastomers, universities, video-on-demand company, and companies specialized in gene detection and pharmaceutical compositions development. He is frequently invited by various organizations around the world to speak on Chinese IP, including the USPTO, the European Patent Office, the European Chamber of Commerce, the UK Chartered Institute of Patent Attorneys (CIPA), Licensing Executive Society, the Stanford University, and the Canadian Embassy. He is a member of the All-China Patent Agents Association and AIPPI, and a foreign member of the UK CIPA.