Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage over competitors and protects your innovations. A comprehensive IP Strategy is crucial for business success when planning to enter China’s market or setting up your business in China as neglecting your IP could even result in the end of your business endeavor. Thus, it is important to have fundamental knowledge about IP, and a solid understanding of how to exploit it as your business asset.
- intellectual property
- Live streaming available
- English, Turkish
- The Republic of Turkey Office of the Commercial Consulate / China IPR SME Helpdesk
Event Type: Webinar
Venue: Zoom Webinar Platform
Date： 10 September 2020
Time: 16:00 -17:30 (Beijing Time)
During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for doing business in China. The webinar will cover all major types of IP including trade marks, patents, trade secret and copyrights. Throughout the webinar, Mr. Zubimendi will explain what the best practices for SMEs are and share the do’s and don’ts of IP protection.
16:00 Opening remarks
16:05 Introduction of Embassy of the Republic of Turkey Office of the Commercial Consulate
16:10 Introduction of China IPR SME Helpdesk
16:15 Presentation on the introduction of IP protection in China by Mr. Matias Zubimendi
16:55 Q&A Session
17:10 Summary of the presentation in Turkish by the Commercial Consulate of Turkey
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consu ltant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.